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Are "used" cars a good thing?

Obviously, buying a used car has advantages, especially for the price. And there are drawbacks mostly related to repairs and bragging rights (although there are economic bragging rights that some people take advantage of).

But let's not look at the facts today. Let's look at psychology.

The term "used" implies that someone else has already "used" it. The word "used" implies unconsciously:

Partially used (not completely)

Lower quality (e.g. not the latest technology)

Worn (no longer shiny and new)

Rusty (yuck!)

Nobody gets too excited about a "used" car. It's usually a practical choice, an economic compromise for people who would probably prefer a brand new vehicle.

In case you were wondering, a "classic" car is amazing. An "old car is wonderful. A" used "car is only needed. There are psychological differences between a" classic "1957 Ford Thunderbird or Chevy Belair and a" used "2001 Saturn Wagon.

But "used" is an attractive term for some.

People who have a difficult time financially and whose entire life aims to make ends meet. These people don't even think about buying something new. No furniture, no cutlery. And certainly not cars. For them, the word "used" signals a product that is in their universe and that they do not ignore as if it were not even there. For them, "used" is actually a concept of engagement.

Much like the financial difficulties, the naturally frugal people who grew up in a frugal environment and are used to buying, looking for bargains, bargaining – not necessarily because they desperately need to save every penny, but because it is psychologically it would feel "wasteful" to pay something above the basic price. For such people, "used" is also a strong concept of engagement.

Then there are the green, environmentally conscious people who follow the mantra "Reduce, Reuse and Recycle". If these people live in the city, they may not even have a car and can reduce their use by public transportation. However, many still want to own a vehicle for weekends and inner-city travel, as well as for other places and times when public transportation does not provide adequate service. And the rural greens have little choice but to own a car.

For the green people who buy a car, "used" means reusing what is good. You may not want to drive a machine that is often disparaged for its environmentally harmful emissions, but at least you reuse a vehicle instead of buying a new one. Yes, "new" would be a complete shutdown for these people; "Used" means that they are holy – holy enough to justify owning a car.

After all, there are people who already have a nice new car, but they need a second car to coordinate a family that doesn't always come together everywhere. The idea of ​​having a nice new car appeals to her and her pride. The idea of ​​supporting a second new vehicle seems excessive to them and would restrict their lifestyle in other areas for financial reasons. For these unlikely used car lovers, "used" is temporarily an effective contract term.

If you want to sell a used car, try these four markets:

Desperately poor

Of course economical

green

Families with a second car

You will be surprised at how quickly someone snatches the old bat that you thought could never be unloaded. Yes, there is even a market for the most used used cars.



Source by David Leonhardt

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